LEAD DESIGNER & VIDEO EDITOR
SKILLS: BRANDING · Design · VIDEO EDITING · content strategyAs part of the agency of record, I served lead designer across the Onyx Collective social presence, responsible for design, video editing, and creative strategy across Instagram, TikTok, Threads, Tumblr, and Spill.
Over the course of the engagement - during the WGA and SAG-AFTRA strikes - I launched the brand's presence on Threads and Spill, developed creative testing frameworks that drove measurable audience connection, and helped grow the account to 2x its engagement rate and a 300% increase in followers. Much of the creative centered on video, amplifying the work and voices of BIPOC creators and talent across the account.
