ART DIRECTOR & LEAD DESIGNER
SKILLS: Art Director · BRANDING · Designer · Motion Designer
I led branding and creative strategy for the theatrical release of Focus Features' My Big Fat Greek Wedding 3 - serving as the sole creative force across art direction, design, and motion. Inheriting the legacy MBFGW2 account, I relaunched it as a full campaign hub, growing the audience from 5,000 to 36,000 followers across 9 pieces of content + a live activation.
The visual system drew from Greek cultural iconography — the flag's blue and white, Mediterranean texture and pattern — translated into graphics and motion built for social. Every asset was designed to feel like an extension of the film's world, not just promotion for it.
It included exclusive advance screenings in New York, Los Angeles, and Chicago with photo activations and branded merchandise, themed programming around food, fashion, and family, brand partnerships, a Mediterranean restaurant collaboration across New York City, and a charity initiative to plant three trees in Greece — one for each film in the franchise. The through-line across all of it was the film's core themes: food, family, celebration, and community.
The campaign culminated in Greek Week, a weeklong live activation running the week of its release.
