ART DIRECTOR & LEAD DESIGNER
SKILLS: Branding · Creative Direction · UI/UX Design · Motion DesignTikTok's International Women's Day and Women's History Month, campaign needed creative that could travel globally and land across every format. As the art director and lead designer, I built the full suite of campaign assets - from visual identity through motion - for a worldwide rollout.
Launched to celebrate creators, change-makers, and innovators, the campaign elevated women's voices across creativity, career, and community - with particular emphasis on diverse representation including Black women and Indigenous creators. My job was to make sure the design matched the weight of that brief - inclusive enough to hold space for all of those stories, bold enough to stop a scroll.
