The $40K Production Shoot
SKILLS: ART DIRECTION, VIDEO DIRECTION, PRODUCTIONTHE PROBLEM
With a limited budget of $40k but a new product and launch, we needed a way to efficiently have a production shoot that would allow us to cross off everything we needed to create.
THE SOLUTION
We ran a full production day that included a product photoshoot, a product video shoot, and a how-to video shoot — all happening concurrently. I cast all five models, sourced and directed prop, and physically ran between sets all day to keep everything on time and on-brand.
1 day
3 concurrent shoots
5 models
$40K budget
HOW-TO USE VIDEO
PRODUCT VIDEO
