RED DOT DESIGN AWARD WINNER 2026
HEAD OF CREATIVE
I was the Head of Creative at Somnee. Every asset the brand produced since September 2025, including during the launch of a new product - digital, print, motion, social, email -
was creative directed or designed by me.
That meant creative directing an external brand agency through a full rebrand, collaborating with C suite execs to make sure that the brand was represented while keeping science accurate, redesigning the entire website in Figma, directing video editors, art directing a $40,000 production day with three simultaneous shoots, and owning the creative strategy for every paid and organic channel - all while being the sole person responsible for producing every asset that shipped.
Skills: Creative Direction · Brand Identity · Web Design (Figma) · Product Design · Production · Video Direction · Email Strategy · Social Strategy · Motion Design · Print · Paid MediaBrand Identity
Creative directed external agency for a full rebrand and expanded
$40K Production Shoot
1 day, 3 shoots,
5 models, $40K budget
Website & App
Designed on Figma,
creative directed developer
Email Marketing
Creative strategy,
creative direction, and design
Organic & Paid Social
4x growth,
all creative in-house