The Socials: Organic & Paid
SKILLS: CREATIVE DIRECTION, SOCIAL STRATEGY, MOTION DESIGN, VIDEO EDITINGTHE PROBLEM
There was no visual direction — posts were white text on a black background with no hierarchy, no strategy, and no creative system holding anything together. Engagement was extremely low.
THE SOLUTION
I built a creative strategy from the ground up — defining content pillars, visual direction, and posting cadence across paid and organic — and designed every asset myself or outsourced to another designer (Noah Charnow), but creative directed by me. Followers and engagement grew more than 4x.
+4X
INCREASE IN FOLLOWERS+78%
increase in watch time+64%
INCREASE IN REACH+650K%
increase in INTERACTIONS
