The Rebrand
SKILLS: CREATIVE DIRECTION, BRANDING, MOTION DESIGNTHE PROBLEM
When I first joined Somnee in 2025, there was no real visual language — inconsistent type, no color story, nothing that held together at scale. With the launch of a totally new product, there was a unique opportunity
to revamp the entire brand from logo to voice & tone.
THE SOLUTION
We briefed an external agency with a clear direction: “Take our current branding that consumers are already familiar with, but make it more modern, organic, and calm enough to earn trust in the sleep space”. I creative directed the process from initial concepts through final delivery, and built the system we used across every touchpoint that followed.
BEFORE AND AFTER
BEFORE | V1 BRANDING
AFTER | V2 BRANDING
THE MOODBOARD
THE BRANDING SYSTEM
FULL LOGO LOCKUP
LOCKUP ANIMATION
LOGO MARK
IN THE WILD
