HEAD OF CREATIVE
After a $40,000 production day, there was zero additional budget for a holiday-specific campaign. I used AI to build it anyway.
THE PROCESS
BEFORE & AFTER
Skills: AI Art Direction · Midjourney · Nano Banana · gemini · Compositing · CREATIVE Strategy · Motion · Web · Email
BEFORE | ORIGINAL
BEFORE | ORIGINALPAID & ORGANIC SOCIAL
after | ai regenerationUsing Midjourney, Nano Banana, and Gemini, I fully regenerated our existing production shots into a complete Christmas campaign - paid social, organic, email, and a full website takeover - without a new shoot, a new crew, or a single additional dollar of production budget.
Though budget was a big constraint, it wasn’t the only one. Somnee's brand is sleek, modern, and organic. The brief I gave myself: holiday-esque without being cheesy, and warm and seasonal without losing the brand world we'd built.
01 REFERENCE BUILDING
Every prompt was built around multiple reference angles of the real headband. Getting the product detail right through full scene regeneration is one of the hardest problems in AI production - generic prompts produce generic headbands. These didn't.
02 SCENE REGENERATION
Existing production shots were fully regenerated into holiday scenes using Midjourney and Nano Banana -
warm seasonal lighting, environmental context, and atmospheric detail, without the Christmas cliché. The sleek branding stayed intact.
03 PRODUCT PHOTOSHOPPING
In cases where AI couldn't hold the headband's detail accurately, I composited the real product back into the generated scene.
EMAIL MARKETING
after | ai regeneration
BEFORE | ORIGINAL
WEBSITE
after | ai regeneration
